“Life is hard and responsibilities are huge as a mum, but I love it.” “I love doing what I do. Being a mum it’s an amazing adventure. And I try to be pretty good at it. ”I’ve heard it all before! Maybe the wrong question? We tried to twist the algorithm and get data with a different question to mums. We asked them about their own mums: What’s an annoying thing that your mum did to you? “She used to steal my jeans to prove to me she was fitter”. “She forgot to pick me up me at the gates of the school. Twice.” “But do you love her despite hating her for that? Of course!!!” Under-data bottom line: You can be really shit at being a mum. And that’s ok, mum!