Aerolíneas Argentinas - Saint-Exupéry

Aerolíneas Argentinas


Probably one of the most difficult projects we came across. Aerolíneas Argentinas. An airline owned by a government we didn’t support. A client that begged us to accept the project, promising that they wouldn’t push for a political message but the right one. Meetings with people we watched in the news and couldn’t stand. But a beautiful brief: to allow the majority of the Argentines who will never be able to travel on a plane, experience what it feels to fly. The discovery of Saint-Exupéry in the company archives, the cherry on the cake.